Six Benefits To Being On Social Media
Social media is a great way to boost your business. If you’re still not on any of the popular platforms, your business could be missing out. Social media websites like Facebook and Twitter are extremely important for any kind of business today, whether online or off. There are a number of important benefits to using these sites, so it’s time to get on board.
Everyone’s Getting Social
One good reason to be on social media is the simple fact that hundreds of millions of people all over the world are there. Facebook has more than 1.39 Billion unique visitors each month, YouTube has more than 750 Million, and Twitter 288 Million. These are among the most frequented sites on the Internet.
Creating a profile for your business and reaching out to users on social media gives you tremendous reach for gaining new customers and spreading brand awareness.
It’s Where Your Customers Are
No matter what products or services you offer, your customers are on social media. People are increasingly using social media sites to find products, services, and brands they love. Customers use these sites to connect with local businesses they frequent and to get recommendations from their friends and family for ones they haven’t.
Even if you’re a restaurant, plumber, shoe repair shop, or something else, people are looking for what you offer on social media. Offline businesses can leverage these sites to offer coupons and exclusive deals.
Talk Directly To Your Customers
Social media gives you a chance to communicate directly with your customers, which is an absolutely priceless opportunity. Share your updates, posts, and other business content to your followers. Social media is also great for direct customer service, it gives customers a place to contact you directly and allows you to have authentic conversations with them and to quickly resolve any issues if necessary.
Engagement Leads To Retention
Through social media, you can get your customers to engage directly with your brand, which leads to retention. They’ll stay with you and always choose you over your competitors if they feel that they’re a part of your business. You can accomplish this through contests, giveaways, crowd-sourcing, even sharing some behind the scene snaps of your business gives your customers an inside peak that makes them feel a part of your business – it builds trust and loyalty. Your fans love to interact with you.
Brand Awareness and Benefits
It is well known that before a customer will purchase from you they usually need between 5 – 12 ‘touch points’ with you. Because social media offers another touch point with your market, social media is an excellent tool for branding. You can use it to broadcast your message and establish your reputation and trust to stay top-of-mind..
Valuable Customer Data
Social media is the answer to marketers’ prayers because it gives them valuable data about their target market. On sites like Facebook, users put various kinds of information on their profiles. This information ranges from demographics like age and location to highly personal data such as their likes, dislikes, and feelings about the brands they love. With such a valuable array of data readily available it also useful when investing in social media advertising.
Social Media Best Practices
Once you start exploring the world of social media, you’ll find that there are hundreds if not thousands of sites you could potentially join. Know who your target market is and look for sites where they are hanging out and where there is a great deal of activity going on.
I recommend starting on one platform and building your presence, then moving on to the next rather than trying to be on all of them from the start.
Finally, it takes time to maintain a social media presence so choosing to work with a designated social media company who can manage your social media platforms can be beneficial to your business, your brand’s reputation and to your bottom line. Social media if done in a strategic way, can provide an excellent return on your investment. For best results, whether you choose to do it yourself or outsource to the professionals, always make social media a part of your daily routine.